China is a vital market for Microsoft's Web search business, as it chases leaders Baidu Inc and Google in the world's biggest Internet market, the company said.
Since launching its English-language Bing search site in June, Microsoft has been gaining steady share in the United States, with 10.3% in November versus 17.5% for Yahoo and 65.6% for dominant player Google, according to comScore. Microsoft hopes to get off to a similar fast start with its Chinese-language Bing site, which is still in its beta phase following a low-key launch in June.
Dec 31 · 12:54:00 PM · Source: Reuters
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