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Avon Products (AVP)

Avon Products Inc. signed Black Eyed Peas frontwoman Fergie to a multiyear deal as they up the ante in the celebrity fragrance space.
Fergie, 34, whose real name is Stacy Ferguson, is the latest high-profile name to join Avon’s growing cast of celebrities. The list includes Reese Witherspoon; Patrick Dempsey and his wife, makeup artist Jillian Dempsey; Courteney Cox; Derek Jeter; Jennifer Hudson, whose contract is due to expire, and in Latin America, Salma Hayek. Avon’s designer alliances have included Cynthia Rowley, Christian Lacroix and Emanuel Ungaro.

Oct 16 · 11:01:00 AM · Source: WWD Beauty
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by Michael Oliveto

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