Cosmetics manufacturer and marketer The Estee Lauder Companies Inc. has created a new division, The Corporate Marketing Center of Excellence, aimed at boosting its global marketing efforts and driving traffic to its e-commerce sites. The company appointed Johnson & Johnson marketing executive Georgia Garinois-Melenikiotou, to oversee the division as senior vice president, corporate marketing, effective April 1.
In her new role, Garinois-Melenikiotou will oversee the corporate marketing team that supports Estee Lauder’s brand-specific marketers as well as its research and development and regional teams. She will lead efforts to strengthen consumer marketing effectiveness across the organization.
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