Cosmetics manufacturer and marketer The Estee Lauder Companies Inc. has created a new division, The Corporate Marketing Center of Excellence, aimed at boosting its global marketing efforts and driving traffic to its e-commerce sites. The company appointed Johnson & Johnson marketing executive Georgia Garinois-Melenikiotou, to oversee the division as senior vice president, corporate marketing, effective April 1.
In her new role, Garinois-Melenikiotou will oversee the corporate marketing team that supports Estee Lauder’s brand-specific marketers as well as its research and development and regional teams. She will lead efforts to strengthen consumer marketing effectiveness across the organization.
Estée Lauder Companies Inc. Friday said it had fiscal first-quarter net earnings of $140.7 million, compared to $51.1 million last year. Net earnings per common share for the quarter rose to $0.71, from $0.26 in the prior year. For the first quarter, the Company had net sales of $1.83 billion, a 4% decrease compared with $1.90 billion reported in the prior-year period.
Earnings beat estimates by a big margin
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