CKE Restaurants (CKR)

Carl's Jr. is reporting that through Jan. 8, interest in Kim Kardashian’s salad commercial has received unparalleled press coverage, garnering 258 million media impressions (potential viewers/readers), more than three times the quantity achieved by any one of the chain’s previous celebrity commercial stars and, amazingly, more than all of them combined.
“Kim Kardashian has been an absolute joy to work with and her genuine charm, charisma, beauty and brains have endeared her to a huge base of fans,” said Brad Haley, e.v.p. of marketing for Carl’s Jr. “Because of Kim’s immense popularity, her commercial is not only a hit on television, its a hit in the digital space as well. And, the result is that the new salads, particularly Kim’s favorite the Cranberry Apple Walnut Grilled Chicken Salad, have been selling at record pace. As the commercial says, ‘Who says salads can’t be hot?’”

Jan 11 · 3:30:00 PM · Source: Business Wire
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by Rich Pike