News for CKE Restaurants
Jan 19 · 1:16:00 PM · Source: BlueMauMau.com
CKE Restaurants, the holding company for Carl's Jr. and Hardee's quick service restaurant brands, said last week Wednesday at a conference of stock analysts and investment bankers that company-owned same store sales were down.
Carl's Jr. restaurants earlier reported an 8.9% drop for December of stores open at least a year, while Hardee's stores were down 3.2%. Year to date same store sales of units opened at least a year fell for Carl's Jr. by 6 percent and Hardee's reporting a 0.7 percent slide.
No information on same store sales of its 3,147 franchises were released.
Andy Puzder, CKE's CEO said "It is not our brand at all. The reality is the market has shrunk," emphasizing that sales of competitors and the quick service sector as a whole have contracted.
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by Rich Pike
Jan 12 · 2:58:00 PM · Source: Company Press Release
CKE Restaurants today announced two franchise agreements that will bring an additional 31 Carl's Jr.(R) restaurants to Texas over the next nine years. Frontera Star Foods has committed to opening 20 units in the Laredo, Brownsville, McAllen, and Harlingen areas in Southeast Texas. The second franchisee, Burger Barons, has agreed to open 11 units throughout the Waco, Killeen, Temple, College Station and Bryan, Texas communities. Both franchisees are new members of the Carl's Jr. franchise community.
As of the end of its fiscal 2010 third quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,147 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,221 Carl's Jr. restaurants and 1,913 Hardee's(R) restaurants.
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by Rich Pike
Jan 11 · 3:30:00 PM · Source: Business Wire
Carl's Jr. is reporting that through Jan. 8, interest in Kim Kardashian’s salad commercial has received unparalleled press coverage, garnering 258 million media impressions (potential viewers/readers), more than three times the quantity achieved by any one of the chain’s previous celebrity commercial stars and, amazingly, more than all of them combined.
“Kim Kardashian has been an absolute joy to work with and her genuine charm, charisma, beauty and brains have endeared her to a huge base of fans,” said Brad Haley, e.v.p. of marketing for Carl’s Jr. “Because of Kim’s immense popularity, her commercial is not only a hit on television, its a hit in the digital space as well. And, the result is that the new salads, particularly Kim’s favorite the Cranberry Apple Walnut Grilled Chicken Salad, have been selling at record pace. As the commercial says, ‘Who says salads can’t be hot?’”
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by Rich Pike
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