Alaska Air Group Inc. (ALK)

Alaska Airlines (NYSE: ALK) Announces Marketing Leadership changes. Joe Sprague, a 10-year veteran at Alaska Airlines, has been named vice president of marketing. Sprague will be responsible for the carrier's overall marketing strategy as he oversees marketing communications, sales, reservations, food and beverage, customer care, the Mileage Plan frequent flier program and Board Rooms. Sprague will also retain responsibility for Alaska Air Cargo, a division he has led for the past two years. Steve Jarvis, formerly Alaska's vice president of marketing, sales and customer experience, will assume the new role of vice president of customer innovation and alaskaair.com. In this position, Jarvis will oversee the airline's Web site and efforts across the company to continue developing customer-facing technology, such as online and mobile phone applications.
In the extraordinary juggle of airlines clamoring to stay on top and at the very least competitive, Alaska Airlines changes its marketing team and redesigns its communications and branding to stay steps ahead of the legacy carriers and in step with the LCC, low cost carriers. Even though the financial crash played a big part in the crunch of the airline industry, we are starting to see signs of re-growth with more people traveling for both business and leisure. We will continue to see innovative ways that airlines will re-brand themselves and promote themselves.

Mar 16 · 11:57:00 AM · Source: Company Press Release
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by Steve Wieczorek