News for Alaska Air Group Inc.
Mar 16 · 11:57:00 AM · Source: Company Press Release
Alaska Airlines (NYSE: ALK) Announces Marketing Leadership changes. Joe Sprague, a 10-year veteran at Alaska Airlines, has been named vice president of marketing. Sprague will be responsible for the carrier's overall marketing strategy as he oversees marketing communications, sales, reservations, food and beverage, customer care, the Mileage Plan frequent flier program and Board Rooms. Sprague will also retain responsibility for Alaska Air Cargo, a division he has led for the past two years.
Steve Jarvis, formerly Alaska's vice president of marketing, sales and customer experience, will assume the new role of vice president of customer innovation and alaskaair.com. In this position, Jarvis will oversee the airline's Web site and efforts across the company to continue developing customer-facing technology, such as online and mobile phone applications.
In the extraordinary juggle of airlines clamoring to stay on top and at the very least competitive, Alaska Airlines changes its marketing team and redesigns its communications and branding to stay steps ahead of the legacy carriers and in step with the LCC, low cost carriers. Even though the financial crash played a big part in the crunch of the airline industry, we are starting to see signs of re-growth with more people traveling for both business and leisure. We will continue to see innovative ways that airlines will re-brand themselves and promote themselves.
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by Steve Wieczorek
Mar 9 · 10:02:00 AM · Source: Publishers Weekly
Seattle's Pear Press has teamed with Alaska Airlines (NYSE:ALK) to promote its bestselling book "Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School" (2009) by molecular biologist John Medina, in a marketing move to overcome the challenges facing publishers in search of an ever-elusive customer base.
Pear Press founder and publisher Mark Pearson reached an agreement with Alaska Airlines in which the press has provided 10,000 copies of Brain Rules in exchange for free marketing and publicity through the month of March via the airline's website and extensive email list.
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by Steve Wieczorek
Mar 1 · 7:47:00 AM · Source: FierceBroadbandWireless.com
Inflight WiFi provider Aircell scored a coup with Alaska Airlines, which has dropped plans to deploy Row 44's on-board satellite-based WiFi system in favor of Aircell's Gogo system for fleet-wide WiFi service, according to FierceBroadbandWireless.com. Alaska Airlines had originally favored Row 44's satellite-based WiFi system because it could provide service over oceans and in Alaska, Hawaii and parts of Mexico. Its goal was to deploy the service by the end of 2009. While Aircell's Gogo service is terrestrial-based, the equipment was priced cheaper, according to an airline spokeswoman cited in InformationWeek.
Alaska Airlines' move makes sense given the fact that airlines are still determining what price passengers are willing to pay for Internet access. The airline cannot afford to bypass inflight Internet access altogether given the fact that competitors such as Delta, American and United are all deploying the Gogo service.
Alaska Airlines expects to roll out the service across its 115 aircraft by the end of 2010.
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by Steve Wieczorek
Feb 25 · 2:28:00 PM · Source: http://www.investors.com/NewsAndAnalysis/Article.a
Alaska Air Group (NYSE:ALK) took off like a rocket last year as the economic downturn sent many airlines into a tailspin, According to Investors.com.
The parent of Alaska Airlines and Horizon Air saw 2009 profits soar 1,942% to $2.45 a share from the previous year's 12 cents a share, it reported on Jan. 28. It was the sixth straight year Alaska showed a profit on an adjusted basis.
"Our profitability was driven by significant reductions in fuel costs and an aggressive reallocation of flying to new markets in our system," said Chief Financial Officer Glenn Johnson.
Alaska Airlines capacity was reduced by 4.4% last year. As it reduced capacity to Mexico, it shifted capacity to new markets like Austin, Texas, and Atlanta. It also expanded service to Hawaii from Oakland, Calif., and Portland, Ore. "It's very important to have the right capacity in the right markets," said Johnson
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by Steve Wieczorek
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