Alaska Air Group Inc. (ALK)

Seattle's Pear Press has teamed with Alaska Airlines (NYSE:ALK) to promote its bestselling book "Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School" (2009) by molecular biologist John Medina, in a marketing move to overcome the challenges facing publishers in search of an ever-elusive customer base.
Pear Press founder and publisher Mark Pearson reached an agreement with Alaska Airlines in which the press has provided 10,000 copies of Brain Rules in exchange for free marketing and publicity through the month of March via the airline's website and extensive email list.

Mar 9 · 10:02:00 AM · Source: Publishers Weekly
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by Steve Wieczorek