Chinaknowledge.com is reporting that McDonald's plans to redecorate 80% of its Chinese chain stores within three years, repainting and replacing chairs and lights to create a café-like atmosphere. Zhou Weicheng, vice president of McDonald's (China), said that the firm will redecorate more than 50% of its 1,100 restaurants in China by the end of this year, the 20th year since it entered the Chinese market. In addition, McDonald's will soon offer free wireless internet service in its restaurants across China
Currently, youth are the major consumers of McDonald's items; the fast food chain hopes to attract customers of different ages, said Zhou. This year, McDonald's intends to open 135 stores in China. Of its existing restaurants, 80% are open 24 hours a day.
Jan 15 · 9:51:00 AM · Source: Chinaknowledge.com
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