California-based Hansen is in discussions with Coca-Cola and some of its main bottlers, hoping to get Peace Tea into the Coke distribution system in a matter of weeks.
The ready-to-drink tea category already includes market leader AriZona as well as drinks from Snapple, Coca-Cola and Pepsi. As the North American beverage business struggles through a recession, ready-to-drink teas have posted modest 1.8 percent sales growth this year, Beverage Digest reported in November.
Dec 31 · 12:24:00 PM · Source: AJC
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by Michael Oliveto
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