Procter & Gamble (PG)

Procter & Gamble has introduced its Ariel brand detergent powder in certain markets in the Southwest, targeting immigrants from Latin America.
Ariel USA is sold alongside other P&G detergents such as Tide, Cheer and Gain. But unlike those U.S. brands, Ariel is packaged in bags rather than in boxes. Mexicans are used to buying detergent in bags, a P&G spokeswoman said.

Dec 29 · 2:49:00 PM · Source: Business Courier
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by Michael Oliveto