Pepsico (PEP)

Gatorade, a unit of PepsiCo, is looking to innovate itself out of a sales slump and will spend some $30 million on product and packaging development to do so, according to Advertising Age. The granddaddy of the sports-drink category, Ad Age says, is pushing forward with plans to introduce "G Series," a grouping of three product categories, while giving another facelift to its core product lines.

Dec 15 · 12:54:00 PM · Source: Advertising Age
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by Larry Etter