McDonald's (MCD)

CNN.com is reporting that McDonald's will start offering breakfast for a buck with the launch of a national dollar menu in January. The breakfast dollar menu will be backed with advertising across the U.S., and will feature five items: two sausage sandwiches, a sausage burrito, a 12-ounce coffee and a hash brown. The menu may feature some variations based on markets.
The concern here is that McDonald's margins are going to get squeezed. Their strategy seems to be to try to maintain market share and traffic in this tough environment.

Dec 11 · 1:05:00 PM · Source: CNN.com
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by Rich Pike