AT&T (T)

AT&T* has launched the U-verse NBC Olympics Application, a new TV app that lets a viewer watch up to four different channels featuring Olympic content on their screen at one time. The app also provides NBC Olympics athlete bios, event schedules, and the latest headlines and medal counts straight from Vancouver to your U-verse TV screen.
AT&T is using this to show off it technology and as a branding mechanism.

Feb 11 · 9:10:00 AM · Source: Company Press Release
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by Larry Etter