News for Kraft Foods
Dec 31 · 12:21:00 PM · Source: PR Newswire
Kraft Foods is delivering more than 20 new foods and beverages in the first few months of the new year that boast trendy, restaurant-inspired flavors. And just in time for January's diet season, Kraft Foods also is adding several new portion-controlled options to its portfolio.
"We are focused on the consumer from the moment we first dream up a new product to the time it hits store shelves," explains John Li, Director, Culinary Center, Kraft Foods. "We start with a deep dive into consumers' eating habits and flavor preferences. It's part art and part science, but ultimately, our goal is to create the best and most flavorful products possible."
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by Michael Oliveto
Dec 4 · 2:25:00 PM · Source: Yahoo Finance
Kraft Foods Inc. took its $16.3 billion hostile takeover offer for Cadbury PLC straight to shareholders of the British candy company on Friday. Under British regulations, Cadbury has two weeks to give a formal response to the offer before shareholders. "We remain confident that the unique combination of Kraft Foods and Cadbury would create a significant growth opportunity for both businesses," Kraft CEO and Chairman Irene Rosenfeld said in a statement. "That's why we believe this offer is in the best interest of both companies' shareholders."
If Kraft is successful, the deal would create a global giant with an estimated $50 billion in combined revenue. Kraft already is the world's second-largest food maker after Nestle. Cadbury is an attractive acquisition. It is one of the world's largest confectionary companies and has strong international reach, with a key presence in emerging markets.
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by Rich Pike
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