Papa John's, the recognized quality leader and world's third-largest pizza chain with more than 3,400 restaurants in 30 countries, announced today a first-time sponsorship to be the Official Pizza Sponsor of the NFL and Super Bowl XLIV. Papa John's will activate its sponsorship in several ways, including using the official status to celebrate January as "National Football Month," the time of year when football games matter most - all leading up to The Big Game on Sunday, February 7.
"Companies and brands associate with the NFL and the Super Bowl because they are committed to a quality and leadership position, and that's consistent with our philosophy at Papa John's," said Andrew Varga, Papa John's Chief Marketing Officer. "This is an important marketing partnership for Papa John's, as there is no better combination in our industry than pizza and NFL football. The Super Bowl is the grandest stage - or 'house' as we like to call it - and Papa John's is thrilled to be in the house with football fans at this event."
Jan 12 · 3:07:00 PM · Source: Company Press Release
Track · email · face · Twitter · digg · COMMENTS
by Rich Pike
Enter your comment below and click Submit:
Advertisement