Procter & Gamble (PG)

Procter & Gamble plans to expand its Art of Shaving retail chain to as many as 140 locations in the United States, up from fewer than 40 today.
The pricey shaving chain, founded in New York in 1996, was acquired by P&G in June to extend the reach of its Gillette shaving brand. The strategy is unlikely to create conflict with traditional retail customers because the Art of Shaving targets a different demographic. Prices of its razor handles, for example, can be as much as $500. Its Web site is offering a sterling silver shaving set for $1,700, reduced from $3,400.

Dec 31 · 2:02:00 PM · Source: Business Courier
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by Michael Oliveto