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HP (HPQ)

HP has applied for a trademark on the Zeen moniker, according to the United States Patent and Trademark Office, and described it as covering a “portable handheld device for receiving and displaying text and images and sound; computer software for use in transmitting and displaying text, images and sound; computer peripherals; computer hardware.”
Over the last few months, the company has quietly been applying for some glitzy-sounding trademarks, the glitziest of which cover mobile computing devices and wireless lifestyles.

Dec 31 · 11:56:00 AM · Source: The New York Times
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by Michael Oliveto

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