Wal-Mart, already engaged in a price war with Amazon, upped the ante heading into the holiday season, cutting the online pre-order prices of some upcoming DVDs to $10 after last month's Web-boom price war over books.
Amazon and Target then cut their own prices. That pushed the No. 1 retailer to take a few more cents off, dropping its prices down to $9.98.
Nov 9 · 3:30:00 PM · Source: Investors.com · Related: Amazon
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by Michael Oliveto
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