Republic Airways (RJET)

Employees and supporters of Frontier Airlines are worried Republic Airways (NASDAQ:RJET) may ditch the name and "spokesanimals" when the company decides on a new brand for its subsidiaries next month, according to 9News.com. A group, calling itself "Keep the Frontier Brand and Animals!!!" on Facebook, brought forward close to 150 Frontier employees Thursday afternoon. It marched from the State Capitol in Denver, CO to the 16th Street Mall and back to rally support for Frontier's name and more than 60 animals including "Larry the Lynx" and "Grizwald the Bear," who are featured on the planes' tails.
Protestors say they are worried that if the name and animals are permanently grounded, the employees will have to start from the ground up to build trust, loyalty and reputation. "We can't start over with a generic brand," Frontier pilot and rally organizer Janet Elliott said. "This truly is a family, and you really don't see that with any other airline." Republic Airways bought Frontier Airlines last year in a bankruptcy auction for $108.8 million and moved its hub to Indianapolis. It also purchased Midwest Airlines and said it wants to re-brand the whole fleet.

Mar 26 · 1:09:00 PM · Source: 9News.com
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by Steve Wieczorek